Make Your Company Really-Really Different

Wed, 04 Jan 2023 05:39:07 +0000

In today's business world, standing out and differentiating yourself from the competition is critical to your company’s success and survival. So, how exactly can you distinguish your brand, products, services, and everything you do from your competitors? Business gurus say that pinpointing your USP (unique selling proposition) is the way to do it and that requires deep thinking, creativity, and the usual offsite workshops in expensive resorts. But why waste time, money, and effort that way? The easiest way to identify your USP is to analyze your competitor's activities and secretly invent better solutions for each. This way you can quickly become stunningly different from the crowd. My handy list will teach your employees how to convince those pesky customers who ask - How are you different from your competitor?