In today's business world, standing out and differentiating yourself from the competition is critical to your company’s success and survival. So, how exactly can you distinguish your brand, products, services, and everything you do from your competitors? Business gurus say that pinpointing your USP (unique selling proposition) is the way to do it and that requires deep thinking, creativity, and the usual offsite workshops in expensive resorts. But why waste time, money, and effort that way? The easiest way to identify your USP is to analyze your competitor's activities and secretly invent better solutions for each. This way you can quickly become stunningly different from the crowd. My handy list will teach your employees how to convince those pesky customers who ask - How are you different from your competitor?

They just sell their goods for money. We give value for money.

They use pesky salesmen to harass and sell their wares. We relentlessly push to become your business partner.

They don't answer their phone in person. We have an answering machine that connects to other answering machines.

They don't work hard. We are already stretched beyond limits.

They sell goods cheaply by giving discounts to attract customers. We ensure affordability and cost-effectiveness.

They don't provide service on time. We can't be everywhere at the same time.

They blatantly cheat customers by refusing refunds for defective products. Our terms and conditions in our product fine print disallow refunds.

Their products are exorbitantly priced. We believe quality costs money.

They started their business purely with a selfish ulterior motive of making heaps of money. We started our business because we saw a great revenue growth opportunity.

They go belly up listening to advice from astrologers and conmen. We experiment with several best practices from expensive consultants and B-School professors.

They cheat by using personal rapport to get business. We use relationship management to retain customers.

They are always on leave or away from the office. We need a healthy work-life balance.

They fire employees without mercy. We adopt industry-standard managed attrition practices to downsize swiftly and objectively.

They use unfair methods to retain customers. We retain customer loyalty by becoming the sole service provider.

Their salary structures are arbitrary. Our salary structures are properly framed by evaluating a variance-driven, confusion-infected, market messed, component-based, subjective-driven, budget-limited pay scale.

They are not consistent in their approach. We experiment with various approaches for transforming change.

They are always complaining and grumbling. We need to air our genuine grievances.

They are always thinking of money. We get up in the morning with the sole intention of passionately serving customers to increase revenue.

They just talk and blabber. We need to improve our communication skills.

They sell anything and everything. We diversify our products and services to sustain our business.

They simply increase prices arbitrarily. We constantly factor in our operating and overhead costs.

They don’t employ enough people to meet customer satisfaction. We have budget and manpower constraints.

They are stingy. We practice continuous cost saving.

They don't provide good service. We are doing the best we can.

They harass their employees by constantly breathing down their necks. We continuously monitor and control employees to achieve our business and financial goals.

They are not flexible. We have rigid processes that cannot be deviated.

They don't know when and where to stop. We strongly believe in the "Sky is the limit".

They always have problems. We have challenges.

They are not a go-getter. We don’t take unnecessary risks.

See, wasn’t that easy? If all your employees memorize the above list you can quickly reach stratospheric levels in differentiating yourself from any competition.

 ~ 🤵 About the Author - Thejendra Sreenivas was a Technology Manager in the IT industry for nearly 30 years. He is now an Author and Book Publishing Coach and helps authors to Self-Publish their books Worldwide on Amazon and Non-Amazon retailers. He has written 30+ books on various topics. Visit his online cave - www.thejendra.com for more details.

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